BEHIND PLEASURE

The business was founded by Caroline Appel from Denmark, whose deep-rooted passion for fashion has shaped her career as a model, stylist, and designer. What started as a personal interest in collecting and buying second-hand designer items soon evolved into something more. Driven by a desire to hone her skills in authenticating designer pieces before adding them to her own collection, Caroline quickly discovered a love not just for buying, but also for reselling these treasures. This passion blossomed into a small business, which officially launched during the COVID-19 pandemic in Denmark, specializing in the professional resale of luxury items.

The business rapidly gained momentum, leading to the opening of three showroom locations in Copenhagen. Over the past three years, Caroline’s venture has focused on vintage luxury handbags—particularly Chanel—successfully operating both online and in the heart of Copenhagen.

In the summer of 2024, the business relocated to Paris, marking a new chapter with a fresh creative direction and a rebrand as Pleasure Paris. This new identity celebrates youth, sexiness, and rock and roll, infusing these elements into the world of luxury vintage fashion—challenging the conventional notions of what it can be. Pleasure Paris is designed by and for collectors, offering a unique perspective and years of expertise to help guide you in your designer purchases.